Purrs In Our Hearts - Cat Forum UK
Cat Rescue & Rehoming => Rescue & Rehoming General => Topic started by: Canterbury_cats (Sharon) on November 18, 2008, 15:34:35 PM
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I need help with a snappy title for a small advert that we need to put in the papers a few weeks either side of Christmas to see i we can change peoples mind about taking on a cat (or any animal) at Christmas...
it has to be snappyand to the point!
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Cats are for life, not Christmas
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'A cat for Christmas? Just say NO.'
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To be honest I think that whatever you put, people will not take a blind bit of notice. For years there have been such adverts yet every year there is no reduction in the amount of folks who ask.
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How about something along the lines of "What do you do with unwanted Christmas Presents?" Once the receipt is out of date?
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you might want to try and call your local paper and see if they'll do something with you on this topic over christmas. overall people dont tend to look at adverts as it's like someone telling them what to do and people dont like authority, however a nice story about a kitten being given as a present and then unwanted after christmas will have a lot more affect on people.
also try your local bbc and commercial radio stations and see if they'll interview you.
this is what i'd do anyway, although i dont work or volunteer for an animal charity i do work in PR professionally and it is the nature that people don't react so well to advertising as they do to 'copy' - a story in the newspaper.
hope this helps! :shy:
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Our biggest problem is our main local paper is sponsoring the RSPCA so we don't get a look in. The other one is a much smaller affair - Although they did run the story about the ASBO cat that ended up in the news :evillaugh:
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Our biggest problem is our main local paper is sponsoring the RSPCA so we don't get a look in
Know exactly what you mean Mark. Almost every day we deal with some sort of terrible situation often more than one, yet a certain rescue seems to only have an animal sneeze and it is in the paper, big pic and write up.
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How about something along the lines of "What do you do with unwanted Christmas Presents?" Once the receipt is out of date?
That's brilliant.
Another option is to aim at the very people who want one rather than a generalisation. Start the ad with something that'll get them interested like "KITTEN'S AVAILABLE, CUTE N FLUFFY!" (sic)
Then maybe follow it with a really empathetic message like "we know your kids are nagging you but...". Drop the c****t c****h words in somewhere and quote some basic vet bills (annual jabs/neutering etc). Or mention an 'average' cost to keep a cat per year.
If it makes one irresponsible person think twice it's done the job.